Snowball Smash · Last updated: October 28, 2026
This Privacy Policy explains how PINGIT LLC ("we", "us") collects, uses, and shares information when you play Snowball Smash (the "Game") on the web or as a mobile app, and when you use snowballsmash.app (the "Site"), including the optional launch waitlist. This policy describes our information practices; device permissions and optional choices are handled separately.
You can play without creating an account. If you opt in on the Site, we store your email for launch notices. We process the following:
| Category | Examples | Processor |
|---|---|---|
| Launch waitlist (optional) | The email address you submit on snowballsmash.app, when you submitted it, and which form you used. Used only to email you when the game is available on a store, and related launch updates you can unsubscribe from. | Firebase / Google Cloud Firestore |
| Gameplay & product analytics | Levels started/completed, scores, power-ups used, store events, a randomly generated pseudonymous device/session ID, app version, device model and OS version, coarse region/locale | PostHog and Firebase Analytics |
| Crash & diagnostics | Crash logs, error stack traces, and device/OS state at the time of a crash; mobile diagnostics may be linked to the Game’s pseudonymous analytics identifier | Sentry |
| Purchases (only where enabled) | Which in-app product was purchased and entitlement status (e.g. "Remove Ads"). Payment is handled by the app store; we do not receive your payment card or billing address. | Google Play Billing / Apple In-App Purchase, via RevenueCat |
| Advertising attribution (where enabled) | Device and advertising identifiers where available and permitted, a pseudonymous analytics identifier, app/device information, and selected tutorial and early-level completion events. These help measure installs and campaign performance. On iOS, Singular is gated by App Tracking Transparency permission; declining does not prevent gameplay. Availability differs by platform and release, as explained below. | Singular; configured advertising partners for campaign measurement |
| In-game advertising (only where enabled) | Ad delivery, interaction and impression-revenue data, and permitted device identifiers. In-game ads and purchases are disabled in the iOS attribution release. Including an SDK in the app does not mean that ads are shown or that the SDK is active. | AppLovin MAX and its configured advertising partners |
| Notifications (optional) | If you grant permission, the mobile Game schedules local play-streak / daily reminders on your device. These local reminders do not require us to collect a remote push token. You can revoke permission in device settings. | Device operating system (local notifications) |
| On-device save data | Your progress, settings, and unlocks are stored locally on your device and are not uploaded to us. | Stored on your device |
iOS: In releases that enable Singular attribution, we request Apple’s App Tracking Transparency permission before starting Singular. If you decline, tracking is restricted, or permission cannot be established, Singular remains off and you can keep playing. You can change the choice in device Settings. The app checks permission when it becomes active and blocks further attribution calls and stops Singular tracking when authorization is withdrawn. Events produced while attribution is off are discarded rather than replayed after later permission.
Allowing attribution does not enable in-game ads or purchases. Gameplay analytics and crash diagnostics are separate from Singular attribution. The iOS attribution release disables Firebase advertising-identifier and IDFV collection and defaults Firebase advertising storage, advertising user data and ad personalization consent to off.
Android: Apple’s permission prompt does not apply. In production releases where Singular is configured and enabled, it measures installs and selected gameplay events independently of whether in-game ads are enabled. Advertising identifier availability is controlled by the release’s permissions and your Android settings. Private QA builds can disable attribution entirely.
Web: The website and browser Game are separate releases and do not use Apple’s permission prompt. The browser Game uses PostHog and Firebase Analytics where configured; the website’s optional waitlist uses Firebase / Cloud Firestore. The iOS permission choice does not control these separate services.
Our app-store links may include a fixed label identifying a post, channel or campaign. This lets Apple and Google report aggregate store activity for that link. These labels contain no email address or individual player identifier, and we do not store a campaign-tracking cookie. The stores process visits and downloads under their own policies. Following a store link does not require accepting the optional Meta cookies below.
If you allow Meta cookies, the public marketing pages load the Meta Pixel to report page visits and deliberate taps to the app stores, and measure our Facebook and Instagram advertising. Meta can receive the page address, browser and device information, IP address, cookie identifiers and advertising-click information, and may associate these with your Meta account under its own privacy policy. This website measurement is separate from mobile app install attribution.
Before you allow cookies, or after you decline, the Site does not load this pixel. We respect Global Privacy Control and Do Not Track signals for this integration. You can change your choice using Cookie settings at the bottom of the page; withdrawing stops future pixel activity and clears the Site's Meta cookies. Withdrawal does not delete information already received by Meta. Your choice is stored in this browser for up to 180 days.
We send PageView and a store_click event for deliberate store-link taps. Store-click fields are limited to the button location (header, hero, story, download or footer), destination platform (iOS or Android), and a fixed page-version label. A tap is not an app installation. We do not supply waitlist emails, phone numbers, form entries, gameplay saves or advanced-matching identifiers. The pixel is excluded from private review pages and development previews. Browsing the Site, visiting the store and playing the Game do not require accepting these cookies.
Optional website advertising measurement can allow Meta to associate visits with its users. You can decline it without affecting access to the Site or Game.
We use the service providers listed above. Where advertising attribution is enabled and permitted, configured advertising partners can receive install and selected gameplay-event information for campaign measurement. The provider and partner configuration depends on the platform and release. Each maintains its own privacy practices:
We may also disclose information if required by law.
Analytics and diagnostic data are retained only as long as needed for the purposes above and then deleted or aggregated, subject to each processor's retention settings. On-device save data persists until you delete the app or clear its data. Waitlist emails are kept until you ask us to delete them, you unsubscribe, or we no longer need them for launch notices (typically after the Game is live on the relevant store).
Snowball Smash is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us information, contact us and we will delete it.
We rely on reputable processors that use encryption in transit and industry-standard safeguards. No method of transmission or storage is 100% secure, but we work to protect your information.
We may update this policy from time to time. Material changes will be reflected by updating the "Last updated" date above and, where appropriate, an in-app notice.
Questions about this policy or your data? Email hello@pingit.ai.
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